How to Get More Freelance Work with Direct Email: 5 Free Resources

It goes by many names, but whether you call it warm email prospecting, cold emailing, sales emails, or direct email, it’s a free, fast, proven way to win more clients and get high-paying freelance work.

Ryan Robinson has used what he calls “cold emails” to get “multiple six-figure freelance contracts and high-value gigs for me with companies like LinkedIn, Zendesk, Quickbooks, Vistaprint, Close.io and more.”

Why Direct Email Works

Lots of other marketing gurus recommend what I call direct email. It works in getting high-paying clients and freelance work because you:

• Choose the high-paying clients you want to work with and send them your direct emails
• Attract those high-paying clients by focusing on their needs and how you meet these needs
• Make it easy for clients to hire you.

“Cold emailing. Done right, it can help you grow your freelance business like crazy,” says Jordan Roper, founder of Writing Revolt.

Direct email, done right, takes time and effort. But if you put in the work, you’ll build your freelance business—just like Robinson, Jordan, and I have done.

5 Free Direct Email Resources

Here are 5 free resources to help you use direct email to get high-paying clients for your freelance business. Some include templates and/or examples.

1. Freelancers: 5 Steps to Write a Cold Email That Converts New Clients (Free Template)

By Ryan Robinson, who teaches entrepreneurs how to start a profitable side business

The art and science of writing “a cold email that predictably converts new freelance clients,” using real examples and six-figure case studies from Robinson’s freelance business

2. The Guide To Writing Great Emails That Win You Clients

By Brennan Dunn, Double Your Freelancing

Includes how to get your emails read, the fastest way to win over a client, how to make it easy for the client to hire you, and  email templates.

3. This is why your cold email ended up in the trash can

By Jordan Roper, Writing Revolt

4 reasons why your cold emails aren’t getting responses, like not personalizing the email

4. Secrets to Writing Sales Emails That Prospects Will Reply To

By Marc Wayshak

Written for salespeople, but much of the content is applicable to freelancers too

5. Direct Email Swipe File

By me (Lori De Milto, The Mighty Marketer)

A collection of proven templates and examples of effective direct emails with tips on writing direct emails that attract clients

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