Finding the Freelance Clients You Deserve
A step-by-step online course with personalized coaching to help you build your freelance business
A 7-week online course
Do you struggle to get high-paying freelance work and clients and build a stable, successful business?
This isn’t your fault.
If you’re like most freelancers, you never had a chance to learn about marketing. You may not know what to do, or how to do it. Or maybe what you’ve tried hasn’t worked.
So you end up take whatever work comes along.
But it doesn’t have to be that way.
Finding the Freelance Clients You Deserve gives you a proven process for getting the steady, high-paying clients you deserve. Since 2016, the 7-week online course has helped hundreds of freelancers build stable, successful freelance businesses.
You’ll learn what works best for freelancers and how to focus on what your clients need. Because you’re showing clients how you can help them, your marketing won’t be pushy or sleazy. But it will be professional and comfortable.
As your personal coach, I’ll help create marketing that shows steady, high-paying clients how great you are at what you do.
If you’re a medical writer like me (or a medical editor), I’ll help you find your place in the vast freelance medical writing marketplace.
Make marketing as easy as tying your shoes
Find steady, high-paying clients who need your help
Impress these clients so they choose you
The Proven Process for Finding Clients Who See How Great You Are
What You’ll Learn
- How to find or refine your specialty
- What your clients really need and why this matters
- How to find steady, high-paying clients
- How to attract those clients
- What client-focused marketing is and how to do it
- How to get more referrals
- The easy way to get even more steady, high-paying clients
What You’ll Get
- 7 modules with 25+ video lessons focused on what works best for freelancers
- Downloadable videos and transcripts of each lesson
- Examples, templates, and tips to help you do what you’re learning
- Homework to guide you in developing your marketing tools
- Unlimited access to the course
What the Coaching Covers
- 2 coaching sessions on Zoom
Focusing on your progress, challenges, accomplishments, and next steps
During the coaching sessions, we discuss your progress in the course and your marketing challenges. I’ll give you advice and answer your questions. The second coaching sessions focuses on what you accomplished during the course and your next steps for maintaining your marketing momentum and building your freelance business.
You’ll get your first marketing review near the beginning of the course, after our first coaching session. This will focus on your specialty, LinkedIn profile, and other marketing tools.
The first marketing review will help guide your work during the rest of the course.
The second marketing review covers your progress during the course with suggestions for next steps so you continue to do your marketing and make build your freelance business after the course.
Free Bonus Content
You’ll also get 2 free mini courses and a free toolkit.
Build the Fearless Freelancer Mindset (Mini-course)
Learn why your mindset matters and how to develop confidence, overcome imposter syndrome, and build a growth mindset, grit, and resilience.
Value: $297
Make Marketing as Easy as Tying Your Shoes (Mini-course)
Success is easier for freelancers who do consistent marketing. Learn how to build the marketing habit and make marketing as easy as tying your shoes.
Value: $197
Stand Out in a Sea of Freelancers
Toolkit
Standing out in a sea of freelancers makes it easier to build a stable, successful freelance business. Learn how to create a strong freelance brand so you’ll stand out.
Value: $97
Ready to Become the Freelance Success You Were Meant to Be?
Get on the VIP list for early access to the course.
Email themightymarketer@comcast.net and type VIP List in subject.
How the Course Helps Freelancers
Kathleen finds focus and attracts steady, high-paying clients.
Trying to figure out how to build a freelance business on her own wasn’t working for Kathleen Labonge, MBA. The freelance medical copyeditor didn’t know what to do and she lacked confidence.
During Finding the Freelance Clients You Deserve, Kathleen learned how to focus her freelance business and developed marketing tools to attract steady, high-paying clients. Through personalized coaching, she built her confidence.
“The knowledge and confidence I gained from the course and Lori’s mentoring enabled me to build a successful freelance business, and I haven’t looked back since!”
Read more about how Kathleen is getting the clients she deserves.
Jerm conquers imposter syndrome and becomes a better marketer.
When Jerm Day-Storms launched his freelance business in 2022, he knew that marketing was key to making his business profitable and to overcoming imposter syndrome, a feeling of severe self-doubt and insecurity that doesn’t go away.
During Finding the Freelance Clients You Deserve, Jerm refined his specialty to focus on what clients were most likely to hire him to do and identified target markets (group of clients) that were most likely to need his help. He developed client-focused marketing based on the needs of these clients and how he could meet their needs.
“The course and Lori’s coaching have been instrumental in overcoming the imposter syndrome that often plagues new freelancers like me. The tailored advice and encouragement I received helped me shift my mindset from questioning my abilities to recognizing and celebrating my strengths and potential.”
Read more about Jerm and how he is getting the clients he deserves.
Kathy makes the impossible possible.
Like many new freelancers, Kathy Adamson, DVM, had no idea how to find clients. Kathy was so afraid that marketing would be impossible that she almost didn’t become a freelancer.
After taking Finding the Freelance Clients You Deserve, Kathy found that marketing wasn’t as hard as she thought it was. She refined her specialty to focus on what clients were most likely to hire her to do based on her background and experience and developed client-focused marketing messages to attract those clients. Then Kathy started direct email and LinkedIn works to get the clients she deserves.
“My confidence in my ability to succeed as a freelancer skyrocketed. I now have tried-and-true, step-by-step, proven techniques for finding clients. The course is an absolute gold mine.”
Read more about Kathy and how she is getting the clients she deserves.
Núria builds her marketing muscle.
After freelancing for about two years, Núria Negrão, PhD, was ready to narrow her specialty and expand her business to work with more clients. But she needed some help to build her marketing muscle.
Within about a year of completing Finding the Freelance Clients You Deserve, Núria had gotten four new clients. By building the marketing habit, Núria is able to find time for marketing—a key challenge for most freelancers.
“The course helped me develop a system for marketing and a habit for marketing that I maintain today,” she says.
Read more about Núria and how she is getting the clients he deserves.
Eva builds confidence and gets better clients
After 21 years of freelancing, Eva Stabenow, CT (EN-DE), was doing well. But the translator and conference interpreter wanted to work a little less and with better clients. Eva didn’t know where to start and she was undervaluing her services.
Personalized coaching in Finding the Freelance Clients You Deserve increased Eva’s confidence and helped her develop marketing to attract the clients she most wanted to work with. Eva began pursuing freelance jobs that she would have been too intimidated to go after before—and getting them.
“This course and Lori’s mentoring gave me more confidence than I ever thought possible and helped me access and seize an amazing number of opportunities after a mere two months.”
Erik finds better clients in growing markets.
After freelancing for a few years, freelance writer Erik MacLaren, PhD, wanted to find more interesting work that paid him well. During Finding the Freelance Clients You Deserve, Erik refined his specialty to focus on types of clients and freelance work that offer lots of opportunities. He also learned how to find and attract those clients.
“I feel much more confident that I will be able to locate clients that need my services and engage them,” he says.
Read more about how Erik is getting the clients he deserves.
Cheryl doubles her income and works with better clients.
Cheryl McCutchan, PhD, moved from science writing to medical writing. But she didn’t know how to find enough freelance work. Through Finding the Freelance Clients You Deserve, she was able to fill her “dance card.”
“I was able to set a base rate of pay that is more than double what I was making a year ago,” says Cheryl. “I now know that there is no need to accept work from clients that can’t pay me at least that rate.”
Kalpana changes careers and successfully launches her freelance business.
After working in the pharmaceutical industry for six years, Kalpana Shankar, PhD, wanted to translate her experience into freelance medical writing. She had the skills and experience to succeed. But she didn’t know how to get started.
Finding the Freelance Clients You Deserve helped Kalpana learn how to focus her freelance business and develop client-focused marketing tools. She successfully launched her freelance business during the COVID-19 pandemic.
“Before starting this course, I lacked focus and confidence. Now I am confident that I can effectively market my writing services.”
Read more about how Kalpana is getting the clients she deserves.
What the Course Covers
Choose Your Money-Making Specialty(ies)
Learn about the fastest, easiest way to get steady, high-paying clients and start crushing feast or famine syndrome.
- Find and assess freelance opportunities in different specialties
- Choose or refine your money-making specialty(ies)
- Prepare to get steady, high-paying clients in your specialty(ies)
Find the Right Prospects
Choose the steady, high-paying clients you want to work with instead of taking whatever work comes along.
- Choose your ideal clients
- Find the right contact people in each organization
- Get the hard-to-find contact information for the right people
Reach and Attract Prospects with Direct Email
Get the attention of your prospects and persuade them to hire you and avoid the competition, low pay, fees, and wasted time of relying freelance job sites.
- Show your expertise and understanding of client needs
- Write direct email copy that prospects will read
- Start to build relationships with prospects and get clients
Attract Clients with LinkedIn
Stand out from the sea of freelancers on LinkedIn and impress steady, high-paying clients.
- Write a client-focused LinkedIn profile
- Attract attention and get found with your headline and About
- Include the key content
Attract Clients with Your Website
Impress steady, high-paying clients with your client-focused website and do less active marketing.
- Do less marketing by pre-selling clients with your website
- Develop compelling content and a remarkable home page
- Use an engaging design that’s visually engaging and clear
Meet People Who Can Help and Hire You
Get more freelance work, including from referrals, by learning where to find the right people and getting to know them.
- Get more referrals by building a strategic network
- Discover the attitude that makes networking easier and more effective
- Learn how to network in person and online
Be in the Right Place When Clients Need a Freelancer
Make clients and colleagues think of you first when they need freelance help by staying in touch with them.
- Get top-of-mind-awareness with clients and colleagues
- Develop a list of people to stay in touch with
- Plan your targeted follow-up
Is Finding the Freelance Clients You Deserve right for you?
This course IS for you if you’re willing to work hard to build your freelance businesses. It will show you what to do and how to do it. But only you can put in the time and effort that’s necessary to succeed.
If you’re ready to commit to doing the work to build your freelance business and invest in your career, then Finding the Freelance Clients You Deserve can help you transform your freelance business from struggle to success.
If you prefer to learn on your own, you can take Marketing Made Easy, my self-study course. Marketing Made Easy has the same content as Finding the Freelance Clients You Deserve but without the coaching.
Most freelancers prefer coaching. But if you’re an experienced freelancer who knows you could be doing better than you’re doing now, self-study may be a good option for you.
Invest in Your Success
Finding the Freelance Clients You Deserve: $897
Marketing Made Easy: $497
When you can take the course
I offer the course 3 times a year:
- Winter: Starting in late January
- Spring: Starting in late April
- Fall: Starting in late September
FAQs
Should I choose self-study or coaching?
It depends on whether you’re a new freelancer and how you like to learn. If you’re a new freelancer, coaching will really help you. Along with getting personalized guidance on your business, coaching will boost your confidence.
If you’ve been freelancing a while and know you could be doing better, either version will work for you. Personally, I like to do self-study courses.
But the coaching version gives you accountability. If you fall behind, I’ll be reminding you to do the work. And seeing what you’re achieving as we work together will keep you motivated to keep on marketing.
Coaching includes:
- 2 video coaching sessions
- 2 written marketing reviews
- 4 written homework reviews
- Email support
What happens during the course?
When you enroll, you’ll get a welcome email. A few days before the course starts, you’ll get an email with a link to the Course Overview.
Each Monday, you’ll get an email about the start of that week’s module. If you take the coaching course, you’ll also get emails about coaching.
Is the course geared toward medical writers and editors?
No, but since I’m a medical writer, I can help you choose the right types of medical communications and identifying the right target markets (types of clients) in the coaching course.
Is the course worth the money?
The marketing you develop during the course will help you achieve lifelong freelance success. With just one new steady client, you’ll more than make up the cost of the course.
Will I have time for the course?
You can watch the videos in each module in less than two hours. Some of the homework will take about the same amount of time. Other homework takes longer. If you’re starting from scratch, the homework will take longer than if you’re updating your marketing.
Do I have to finish the course in 7 weeks?
Many students need more time to finish the course. That’s why you get an automatic extra 4 weeks to finish the course in the coaching version.
In the self-study course, you can take as long as you like. But give yourself a deadline to make sure you finish the course.
I still have questions. How do I contact you?
I’m always happy to answer questions. Email me at themightymarketer@comcast.net.
Ready to Become the Freelance Success You Were Meant to Be?
Get on the VIP list for early access to the course.
Email themightymarketer@comcast.net and type VIP List in subject.
Ready to Become the Freelance Success You Were Meant to Be?
Get on the VIP list for early access to the course.
Email themightymarketer@comcast.net and type VIP List in subject.