Finding the Freelance Clients You Deserve

A set-by-step online course to help you grow your freelance business

Do you struggle to get high-paying freelance work and clients and build a stable, successful business?

This isn’t your fault.

If you’re like most freelancers, you never had a chance to learn about marketing. You may not know what to do, or how to do it. Or maybe what you’ve tried hasn’t worked.

So you end up take whatever work comes along.

But it doesn’t have to be that way.

Finding the Freelance Clients You Deserve gives you a proven process for getting the steady, high-paying clients you deserve. The 7-week online course has helped hundreds of freelancers grow their freelance businesses.


Make marketing as easy as tying your shoes

Find steady, high-paying clients who need your help

Impress these clients so they choose you

What You’ll Learn

  • How to find or refine your specialty
  • What your clients really need and why this matters
  • How to find steady, high-paying clients
  • How to attract those clients
  • What client-focused marketing is and how to do it
  • How to get more referrals
  • The easy way to get even more steady, high-paying clients

What You’ll Get

  • 7 modules with 25+ video lessons focused on what works best for freelancers
  • Downloadable videos and transcripts of each lesson
  • Examples, templates, and tips to help you do what you’re learning
  • Homework to guide you in developing your marketing tools
  • Unlimited access to the course

A Shortcut to Success

Build the freelance business of your dreams faster with coaching based on your business, your goals, and your challenges. I’ll give you expert advice, cheer you on, and help you get to where you want to go.

Or take the self-study version of the course.

Either way, you’ll get a shortcut to becoming the success you were meant to be. And you can start to see results in a few months.

Ready to Become the Freelance Success You Were Meant to Be?

Get on the VIP list for early access to the course.

Email and type VIP List in subject.

How the Course Helps Freelancers

Kathleen finds focus and attracts steady, high-paying clients.

Trying to figure out how to build a freelance business on her own wasn’t working for Kathleen Labonge, MBA. The freelance medical copyeditor didn’t know what to do and she lacked confidence. 

During Finding the Freelance Clients You Deserve, Kathleen learned how to focus her freelance business and developed marketing tools to attract steady, high-paying clients. Through personalized coaching, she built her confidence.

“The knowledge and confidence I gained from the course and Lori’s mentoring enabled me to build a successful freelance business, and I haven’t looked back since!”

Read more about how Kathleen is getting the clients she deserves.

Jerm conquers imposter syndrome and becomes a better marketer.

When Jerm Day-Storms launched his freelance business in 2022, he knew that marketing was key to making his business profitable and to overcoming imposter syndrome, a feeling of severe self-doubt and insecurity that doesn’t go away. 

During Finding the Freelance Clients You Deserve, Jerm refined his specialty to focus on what clients were most likely to hire him to do and identified target markets (group of clients) that were most likely to need his help. He developed client-focused marketing based on the needs of these clients and how he could meet their needs.

“The course and Lori’s coaching have been instrumental in overcoming the imposter syndrome that often plagues new freelancers like me. The tailored advice and encouragement I received helped me shift my mindset from questioning my abilities to recognizing and celebrating my strengths and potential.”

Read more about Jerm and how he is getting the clients he deserves.

Kathy makes the impossible possible.

Like many new freelancers, Kathy Adamson, DVM, had no idea how to find clients. Kathy was so afraid that marketing would be impossible that she almost didn’t become a freelancer.

After taking Finding the Freelance Clients You Deserve, Kathy found that marketing wasn’t as hard as she thought it was. She refined her specialty to focus on what clients were most likely to hire her to do based on her background and experience and developed client-focused marketing messages to attract those clients. Then Kathy started direct email and LinkedIn works to get the clients she deserves.

“My confidence in my ability to succeed as a freelancer skyrocketed. I now have tried-and-true, step-by-step, proven techniques for finding clients. The course is an absolute gold mine.”

Read more about Kathy and how she is getting the clients she deserves.

Núria builds her marketing muscle.

After freelancing for about two years, Núria Negrão, PhD, was ready to narrow her specialty and expand her business to work with more clients. But she needed some help to build her marketing muscle.

Within about a year of completing Finding the Freelance Clients You Deserve, Núria had gotten four new clients. By building the marketing habit, Núria is able to find time for marketing—a key challenge for most freelancers.

“The course helped me develop a system for marketing and a habit for marketing that I maintain today,” she says.

Read more about Núria and how she is getting the clients he deserves.

Eva builds confidence and gets better clients

After 21 years of freelancing, Eva Stabenow, CT (EN-DE), was doing well. But the translator and conference interpreter wanted to work a little less and with better clients. Eva didn’t know where to start and she was undervaluing her services. 

Personalized coaching in Finding the Freelance Clients You Deserve increased Eva’s confidence and helped her develop marketing to attract the clients she most wanted to work with. Eva began pursuing freelance jobs that she would have been too intimidated to go after before—and getting them. 

“This course and Lori’s mentoring gave me more confidence than I ever thought possible and helped me access and seize an amazing number of opportunities after a mere two months.” 

Read more about how Eva is getting the clients he deserves.

Erik finds better clients in growing markets.

After freelancing for a few years, freelance writer Erik MacLaren, PhD, wanted to find more interesting work that paid him well. During Finding the Freelance Clients You Deserve, Erik refined his specialty to focus on types of clients and freelance work that offer lots of opportunities. He also learned how to find and attract those clients.

“I feel much more confident that I will be able to locate clients that need my services and engage them,” he says.

Read more about how Erik is getting the clients he deserves.

Cheryl doubles her income and works with better clients.

Cheryl McCutchan, PhD, moved from science writing to medical writing. But she didn’t know how to find enough freelance work. Through Finding the Freelance Clients You Deserve, she was able to fill her “dance card.”  

“I was able to set a base rate of pay that is more than double what I was making a year ago,” says Cheryl. “I now know that there is no need to accept work from clients that can’t pay me at least that rate.” 

Kalpana changes careers and successfully launches her freelance business.

After working in the pharmaceutical industry for six years, Kalpana Shankar, PhD, wanted to translate her experience into freelance medical writing. She had the skills and experience to succeed. But she didn’t know how to get started.

Finding the Freelance Clients You Deserve helped Kalpana learn how to focus her freelance business and develop client-focused marketing tools. She successfully launched her freelance business during the COVID-19 pandemic.

“Before starting this course, I lacked focus and confidence. Now I am confident that I can effectively market my writing services.” 

Read more about how Kalpana is getting the clients she deserves.

What the Course Covers

Choose Your Money-Making Specialty(ies)

Learn about the fastest, easiest way to get steady, high-paying clients and start crushing feast or famine syndrome.

  • Find and assess freelance opportunities in different specialties
  • Choose or refine your money-making specialty(ies)
  • Prepare to get steady, high-paying clients in your specialty(ies)

BONUS: Stand out in a Sea of Freelancers: Branding module 

Find the Right Prospects

Choose the steady, high-paying clients you want to work with instead of taking whatever work comes along.

  • Choose your ideal clients
  • Find the right contact people in each organization
  • Get the hard-to-find contact information for the right people

Reach and Attract Prospects with Direct Email

Get the attention of your prospects and persuade them to hire you and avoid the competition, low pay, fees, and wasted time of relying freelance job sites.

  • Show your expertise and understanding of client needs
  • Write direct email copy that prospects will read
  • Start to build relationships with prospects and get clients

Attract Clients with LinkedIn

Stand out from the sea of freelancers on LinkedIn and impress steady, high-paying clients.

  • Write a client-focused LinkedIn profile
  • Attract attention and get found with your headline and About
  • Include the key content

Attract Clients with Your Website

Impress steady, high-paying clients with your client-focused website and do less active marketing.

  • Do less marketing by pre-selling clients with your website
  • Develop compelling content and a remarkable home page
  • Use an engaging design that’s visually engaging and clear

Meet People Who Can Help and Hire You

Get more freelance work, including from referrals, by learning where to find the right people and getting to know them.

  • Get more referrals by building a strategic network
  • Discover the attitude that makes networking easier and more effective
  • Learn how to network in person and online

Be in the Right Place When Clients Need a Freelancer

Make clients and colleagues think of you first when they need freelance help by staying in touch with them.

  • Get top-of-mind-awareness with clients and colleagues
  • Develop a list of people to stay in touch with
  • Plan your targeted follow-up

Is Finding the Freelance Clients You Deserve right for you?

I’m going to be honest with you. My course isn’t for everyone. It only works if you’re serious about putting in the work to build your freelance business.

Finding the Freelance Clients You Deserve is NOT for you if you’re looking for an easy, effortless way to get clients instantly.

This course IS for you if you’re willing to work hard to build your freelance businesses. It will show you what to do and how to do it. But only you can put in the time and effort that’s necessary to succeed.

If you’re ready to commit to doing the work to build your freelance business and invest in your career, then Finding the Freelance Clients You Deserve can help you transform your freelance business from struggle to success.

Invest in Your Success

Self-Study Course: $397
Personalized Coaching Course: $797

When you can take the course

I offer the course 3 times a year:

  • Winter: Starting in late January
  • Spring: Starting in late April
  • Fall: Starting in late September


Should I choose self-study or coaching?

It depends on whether you’re a new freelancer and how you like to learn. If you’re a new freelancer, coaching will really help you. Along with getting personalized guidance on your business, coaching will boost your confidence.

If you’ve been freelancing a while and know you could be doing better, either version will work for you. Personally, I like to do self-study courses. 

But the coaching version gives you accountability. If you fall behind, I’ll be reminding you to do the work. And seeing what you’re achieving as we work together will keep you motivated to keep on marketing.

Coaching includes:

  • 2 video coaching sessions
  • 2 written marketing reviews
  • 4 written homework reviews 
  • Email support 

What happens during the course?

When you enroll, you’ll get a welcome email. A few days before the course starts, you’ll get an email with a link to the Course Overview. 

Each Monday, you’ll get an email about the start of that week’s module. If you take the coaching course, you’ll also get emails about coaching.

Is the course geared toward medical writers and editors?

No, but since I’m a medical writer, I can help you choose the right types of medical communications and identifying the right target markets (types of clients) in the coaching course.

Is the course worth the money?

The marketing you develop during the course will help you achieve lifelong freelance success. With just one new steady client, you’ll more than make up the cost of the course.

Will I have time for the course?

You can watch the videos in each module in less than two hours. Some of the homework will take about the same amount of time. Other homework takes longer. If you’re starting from scratch, the homework will take longer than if you’re updating your marketing.

Do I have to finish the course in 7 weeks?

Many students need more time to finish the course. That’s why you get an automatic extra 4 weeks to finish the course in the coaching version.

In the self-study course, you can take as long as you like. But give yourself a deadline to make sure you finish the course.

I still have questions. How do I contact you?

I’m always happy to answer questions. Email me at

Ready to Become the Freelance Success You Were Meant to Be?

Get on the VIP list for early access to the course.

Email and type VIP List in subject.