Marketing Made Easy

A self-study, step-by-step, 7-week online course to help you build your freelance business



Do you struggle to get high-paying freelance work and clients and build a stable, successful business?

This isn’t your fault.

If you’re like most freelancers, you never had a chance to learn about marketing. You may not know what to do, or how to do it. Or maybe what you’ve tried hasn’t worked.

So you end up take whatever work comes along.

But it doesn’t have to be that way.

Marketing Made Easy gives you a proven process for getting the steady, high-paying clients you deserve. The 7-week online self-study course has helped hundreds of freelancers grow their freelance businesses.

You’ll learn what works best for freelancers and how to focus on what your clients need. Because you’re showing clients how you can help them, your marketing won’t be pushy or sleazy. But it will be professional and comfortable.

Make marketing as easy as tying your shoes


Find steady, high-paying clients who need your help


Impress these clients so they choose you


What You’ll Learn

  • How to find or refine your specialty
  • What your clients really need and why this matters
  • How to find steady, high-paying clients
  • How to attract those clients
  • What client-focused marketing is and how to do it
  • How to get more referrals
  • The easy way to get even more steady, high-paying clients

What You’ll Get

  • 7 modules with 25+ video lessons focused on what works best for freelancers
  • Downloadable videos and transcripts of each lesson
  • Examples, templates, and tips to help you do what you’re learning
  • Homework to guide you in developing your marketing tools
  • Unlimited access to the course

Free Bonus Content

You’ll also get 2 free mini courses and a free toolkit.

Build the Fearless Freelancer Mindset (Mini-course)

Learn why your mindset matters and how to develop confidence, overcome imposter syndrome, and build a growth mindset, grit, and resilience.

Value: $297 

Make Marketing as Easy as Tying Your Shoes (Mini-course)

Success is easier for freelancers who do consistent marketing. Learn how to build the marketing habit and make marketing as easy as tying your shoes.

Value: $197

Stand Out in a Sea of Freelancers

Toolkit

Standing out in a sea of freelancers makes it easier to build a stable, successful freelance business. Learn how to create a strong freelance brand so you’ll stand out.

Value: $97

Ready to Become the Freelance Success You Were Meant to Be?

Get on the VIP list for early access to the course.

Email themightymarketer@comcast.net and type VIP List in subject.

What the Course Covers

Choose Your Money-Making Specialty(ies)

Learn about the fastest, easiest way to get steady, high-paying clients and start crushing feast or famine syndrome.

  • Find and assess freelance opportunities in different specialties
  • Choose or refine your money-making specialty(ies)
  • Prepare to get steady, high-paying clients in your specialty(ies)

Find the Right Prospects

Choose the steady, high-paying clients you want to work with instead of taking whatever work comes along.

  • Choose your ideal clients
  • Find the right contact people in each organization
  • Get the hard-to-find contact information for the right people

Reach and Attract Prospects with Direct Email

Get the attention of your prospects and persuade them to hire you and avoid the competition, low pay, fees, and wasted time of relying freelance job sites.

  • Show your expertise and understanding of client needs
  • Write direct email copy that prospects will read
  • Start to build relationships with prospects and get clients

Attract Clients with LinkedIn

Stand out from the sea of freelancers on LinkedIn and impress steady, high-paying clients.

  • Write a client-focused LinkedIn profile
  • Attract attention and get found with your headline and About
  • Include the key content

Attract Clients with Your Website

Impress steady, high-paying clients with your client-focused website and do less active marketing.

  • Do less marketing by pre-selling clients with your website
  • Develop compelling content and a remarkable home page
  • Use an engaging design that’s visually engaging and clear

Meet People Who Can Help and Hire You

Get more freelance work, including from referrals, by learning where to find the right people and getting to know them.

  • Get more referrals by building a strategic network
  • Discover the attitude that makes networking easier and more effective
  • Learn how to network in person and online

Be in the Right Place When Clients Need a Freelancer

Make clients and colleagues think of you first when they need freelance help by staying in touch with them.

  • Get top-of-mind-awareness with clients and colleagues
  • Develop a list of people to stay in touch with
  • Plan your targeted follow-up

Is Marketing Made Easy right for you?

I’m going to be honest with you. My course isn’t for everyone. It only works if you’re serious about putting in the work to build your freelance business.

Marketing Made Easy is NOT for you if you’re looking for an easy, effortless way to get clients instantly.

This course IS for you if you’re willing to work hard to build your freelance businesses and prefer to study on your own. It will show you what to do and how to do it. But only you can put in the time and effort that’s necessary to succeed.

Most freelancers, especially new freelancers, prefer the coaching version of the course, Finding the Freelance Clients You Deserve. If you’re an experienced freelancer but you know you could do better, the self-study course may be a good option for you.

If you’re ready to commit to doing the work to build your freelance business and invest in your career, then Marketing Made Easy can help you transform your freelance business from struggle to success.

Invest in Your Success
Marketing Made Easy: $497
Finding the Freelance Clients You Deserve: $897

When you can take the course
I offer the course 3 times a year:

  • Winter: Starting in late January
  • Spring: Starting in late April
  • Fall: Starting in late September

FAQs

Should I choose self-study or coaching?

It depends on whether you’re a new freelancer and how you like to learn. If you’re a new freelancer, coaching will really help you. Along with getting personalized guidance on your business, coaching will boost your confidence.

If you’ve been freelancing a while and know you could be doing better, either version will work for you. Personally, I like to do self-study courses. 

But the coaching version gives you accountability. If you fall behind, I’ll be reminding you to do the work. And seeing what you’re achieving as we work together will keep you motivated to keep on marketing.

Coaching includes:

  • 2 video coaching sessions
  • 2 written marketing reviews
  • 4 written homework reviews 
  • Email support 

What happens during the course?

When you enroll, you’ll get a welcome email. A few days before the course starts, you’ll get an email with a link to the Course Overview. 

Each Monday, you’ll get an email about the start of that week’s module. If you take the coaching course, you’ll also get emails about coaching.

Is the course geared toward medical writers and editors?

No, but since I’m a medical writer, I can help you choose the right types of medical communications and identifying the right target markets (types of clients) in the coaching course.

Is the course worth the money?

The marketing you develop during the course will help you achieve lifelong freelance success. With just one new steady client, you’ll more than make up the cost of the course.

Will I have time for the course?

You can watch the videos in each module in less than two hours. Some of the homework will take about the same amount of time. Other homework takes longer. If you’re starting from scratch, the homework will take longer than if you’re updating your marketing.

Do I have to finish the course in 7 weeks?

Many students need more time to finish the course. That’s why you get an automatic extra 4 weeks to finish the course in the coaching version.

In the self-study course, you can take as long as you like. But give yourself a deadline to make sure you finish the course.

I still have questions. How do I contact you?

I’m always happy to answer questions. Email me at themightymarketer@comcast.net.

Ready to Become the Freelance Success You Were Meant to Be?

Get on the VIP list for early access to the course.

Email themightymarketer@comcast.net and type VIP List in subject.