8 Simple Ways to Make Networking Easier

Who you know—your network—can be more important than anything else in getting steady, high-paying clients. And having a trusting, strategic network will help you get more referrals, which is the easiest way to build a stable, successful freelance business.

When clients need a freelancer, they look for referrals or choose someone from their network. If you’re not connected to the right people, they won’t find or hire you. Along with new clients and steady work, a strong network gives you freelance friends who can share advice and practical help.

Simple Ways to Make Networking Easier

I hated networking and found it very stressful when I started my freelance business. But I knew that it was important so I forced myself to do it. And as I did more networking, learned how to do it better, and saw how networking helped me get steady, high-paying clients, networking became easier. And now it’s fun for me.

Once you understand what to do—and not do—and do more networking, it will be easier and even fun. Here are eight ways to build a strong network.

1. Shift Your Attitude About Networking

Networking isn’t about selling yourself. It’s about getting to know new people.

Thinking you need to impress everyone is stressful. And trying to sell your services pushes people away.

Real networking starts with curiosity and listening. Ask questions, share stories, and work on making real connections.

2. Give More Than You Take

The most trusted networkers focus on helping others with no strings attached. Share useful content or tips, connect others, or pass along leads on freelance jobs.

There’s proof that this works. In his best-selling book Give and Take, Wharton Management Professor Adam Grant reported that people who give their time, knowledge, ideas, and connections to others without expecting anything in return (“givers”) are more successful than people who think it’s a dog-eat-dog world and focus only on self-promotion (“takers”). Grant’s research shows that nice guys (and gals) can finish first, not last.

Giving more than you take builds your credibility and leads to more referrals for you.

3. Build Trusting Relationships with Other Freelancers

Once you’ve built trusting relationships with other freelancers, they can send freelance work your way when they’re too busy or a project isn’t right for them. Also, they often face the same challenges you do and can offer advice and support.

For example, other freelancers can help you handle difficult clients or decide whether a freelance opportunity is right for you. They can support you when things aren’t going well and celebrate successes with you.

Be ready to do the same for them.

4. Join and Volunteer with Professional Associations

Professional associations are great places to meet potential clients and other freelancers. Clients often turn to colleagues in professional associations for referrals when they’re looking for a freelancer or hire someone they met at one.

Volunteering helps people get to know you, which builds trust quicker. And if you’re like most freelancers, volunteering is much easier than other types of networking.

Ask other freelancers and your clients which professional associations they recommend. You can also use the Directory of Associations to find relevant professional associations. Before joining, look up the group, attend a meeting if possible, and see if it fits what you need.

5. Get Comfortable with Virtual Networking

Online networking is faster and cheaper than traveling to events. Use LinkedIn, online forums from professional associations, membership communities, and freelancer forums. Attend virtual events.

Make sure you have good lighting and a tidy background for online events. To look your best, I  recommend buying an LED light and putting it behind your computer. Background options include:

• Your natural background if it’s neat and professional.
• A Zoom virtual background with a green screen
• A room divider or screen.

Like in-person networking, stay focused on helping others and being active in the right spaces.

6. Grow Your LinkedIn Presence

A big, relevant LinkedIn network helps you rank higher in search results, putting you in front of more clients. Aim for at least 500 connections. Connect with clients, freelancers, and leaders in your industry. Always add a personal note when sending connection requests.

Tips for LinkedIn Success:

• Write meaningful comments on posts from people in your field.
• Share useful content or industry news at least once a week.
• Respond to others who comment on your posts.
• Avoid over-promoting yourself.

7. Meet People in Person When You Can

Meeting face-to-face builds trust fast. Conferences and events let you connect with many people in a few days or hours and deepen relationships with people you already know. Networking events are especially important for meeting other freelancers.

Tips for In-Person Networking:

• Prepare a short introduction about what you do and who you help.
• Bring business cards and dress for your audience.
• Be positive, smile, and listen more than you talk.
• After events, follow up with new contacts.

8. Choose Where to Invest Networking Time

You can’t be everywhere. Focus on the people and groups closest to your ideal clients. Build deep relationships in a few spaces instead of spreading yourself thin.

Comparing Networking Methods

Learn More About How to Make Building Your Network Easier

FREE TOOL: Ultimate Guide to Networking for Freelancers

12 Ways to Make Networking Events Amazing, Not Scary

What Happens When Freelancers Play Nice (Are Givers, Not Takers)

Professional Associations: The Best Way to Get High-Paying Freelance Work

Why Other Freelancers Should Be Your Best Friends

How to Grow Your Business with the Help of Other Freelancers‎

6 Tips that Will Help You Succeed in Virtual Networking

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FAQ about How to Make Building Your Network Easier

How do I know which networking events are worth my time?

Pick events where your ideal clients or trusted peers are likely to be. Professional associations in your field are usually a safe bet.

What if I am shy or dislike promoting myself?
You do not have to—and should not—sell yourself. Focus on asking questions, listening, and helping others. People appreciate genuine conversation but are turned off by sales pitches.

Is online networking as good as meeting in person?
Online networking is faster and covers more ground, but in-person meetings build deeper trust. Doing both gives you the best results.

How do I follow up after meeting someone?
Send a short, friendly email reminding them where you met and mention something specific you discussed. Stay in touch by sharing useful content or checking in every few months.